The best marketing tips for small businesses in 2021

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The best marketing tips for small businesses in 2021

Can't seem to make your marketing work for your small business? Don't worry. I have compiled a list of 17 tips that will make your marketing more effe

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Can’t seem to make your marketing work for your small business? Don’t worry. I have compiled a list of 17 tips that will make your marketing more effective and help you gain more customers.

1. Identify your target audience

For TAR Productions’ top posts, the company had between 260 and 1,300 monthly visitors. Despite their traffic, they didn’t generate any high-quality leads. In an investigation, content marketing agency Grow and Convert found that the problem was obvious: Video production was the topic of their posts, but their ideal clients didn’t produce videos. They were attracting other video production companies, instead of their ideal clients, who would never purchase their services. The same mistake is made by many small businesses.

They create content for others who are like them rather than for their target audience. When a CRO agency writes about CRO, it attracts CRO experts, and when a photography studio writes about taking beautiful photographs, it attracts amateur photographers. In order to effectively market to your target audience, you need to determine who they are. It should be easy if you’ve done your research and created customer personas. You’ll know who your target audience is. As an example, if you’re a photography studio in Singapore, your target customers might be: There are many young couples getting married in Singapore (25 – 35 years old). Have you yet created a statement describing your target customer? No worries. Here is a guide that you can follow.

Related: How to improve customer satisfaction with digital marketing

2. Strengthen what is already working

Because nobody has infinite resources, nobody can implement every marketing tactic. It’s important that you allocate your marketing resources appropriately. Finding out what is currently working and spending more on it is the best way to do this. As you scale up the channel, you can hire more people, invest in tools, and create standard operating procedures (SOPs). If something works for you, keep doing it. You must track your marketing KPIs to understand which channels are effective. If you are already doing that, great! If not, now is the time to start. Tracking what works and what doesn’t is easy with free tools like Google Analytics and Ahrefs Webmaster Tools.

3. Eliminate ineffective tactics

Investing more in what works is just as sensible as investing less in what does not. Try not to brute-force your way into working for your business. Make good use of your resources.

4. Develop an email list

120,000+ subscribers receive a weekly newsletter with all the content we published that week. This is not a random group of people. Our content is requested by these people explicitly. What did we do to achieve that? Created a mailing list. Email may seem like a relic in internet terms, but it’s one of the most effective marketing tools around. You can deliberately limit your reach through social media platforms, but you can communicate with your audience anytime via email. A website visitor must be convinced to subscribe to your email list in order for you to build one. Offering something in return for subscribing is the easiest method. Free eBooks, courses, and discounts are common on most websites.

5. Make sure you nurture your subscribers

It doesn’t matter how many subscribers you have at the end of the day. You can’t expect them to buy from you just because they subscribed to your newsletter. You have to keep in touch with them, and that means sending regular emails. How often and what should you send? Everyone has a different answer. The most important part is to set expectations up front and then meet them. We promise to send weekly updates on our content to subscribers on our blog, and we do this. Every week, we send out a newsletter containing all the content we’ve published that week. We deliver exactly what we promise to our subscribers. Our “promise” might differ from yours. However, you should adhere to it.

6. Make sure your product is positioned correctly

You’re no different than any of your competitors for most prospective customers. There are plenty of gyms and Italian restaurants to choose from. You are not the only one among them. You need to explain why, unless you do. “Positioning” is what we call it in marketing. The positioning of your product or service should make it obvious to potential customers what it is, how it differs, and why it matters to them. You won’t sell to them if you don’t do this. Obviously Awesome provides a step-by-step framework to help you position your website the right way, but the best way to do that is to read it and apply it.

Here’s a quick method :

  1. Know who your best customers are (Tip #1).
  2. Align your positioning vocabulary across departments and teams by forming a positioning team.
  3. Give your competitors a list of your alternatives.
  4. Find out what makes your product/service unique.
  5. What are the true benefits of these attributes and features for your customers?
  6. Find out the segments of your target market that are most interested in your unique value proposition so that you can make your value apparent to them.
  7. Your positioning should be captured in an evergreen document that can be shared across all teams.

7. Register for Google My Business

Businesses can create, manage, and optimize their Google Business profiles using Google My Business, a free tool. Using this technique will help you rank higher in relevant Google searches, both in web search and in Google Maps. You should not overlook optimizing your profile—especially if you serve local customers. It should take you about 30 minutes.

Related: How to make an effective content marketing strategy 2021

8. Optimize your existing pages for search engines

Organic search accounts for 53.3% of all website traffic. Seventy-six percent of people who look for local businesses on their smartphones visit them the next day. You must rank high on Google if you want more customers today. It’s not enough to create a website and hope that it will rank. 90.63% of all pages get zero traffic from Google, according to our research of one billion pages. Search engine optimization is not done on these pages, which is the main reason. You will need to optimize your site for search engines (SEO) if you want to rank high on Google. The main thing here is to know what your customers are looking for. To find out what topics your customers are searching for, conduct keyword research.

  • Optimizing your web pages. Make sure Google knows your page is the most relevant result by following SEO best practices.
  • Building links organically or via outreach to your pages.

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