The 5 components for a successful social media strategy

Sometimes it happens, especially in the smallest realities, not to have personnel suitable for managing social pages. Through this article, you will be able to have 5+1 simple tips to independently optimize your Social Media Strategy and achieve the results you have always hoped for. First of all, you need to remember the 5 C rule: (Content, Coherence, Conversation, Customer Service and Crisis Management) small observations and tips that can help you effectively implement your strategy. Those who work in marketing cannot fail to have come across the 4Ps: Product, Price, Packaging and Place.

What is social media marketing?

Social media marketing is an ongoing campaign that uses high-quality lighting and visual aids (photos and videos) to reach more viewers in social media channel. There are several reasons why marketing on social media is a must for business owners. Social networks serve as a platform to freely interact with potential customers, build trust and build relationships. Most social networks have built-in real-time reports on the quality of your campaign.

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The 5 Components Necessary To Make A Social Media Strategy Effective And Successful

Now let’s take a further leap forward. From a digital perspective, we know the 5 Cs: Content, Coherence, Conversations, Customer Service and Crisis Management and a bonus component 9to be revealed at the end), which correspond to the backbone of a good digital strategy.

1. Contents

“Content is the King”. That’s exactly how it is. In the digital age, all that matters is the content. Successful companies base their social strategies on creating quality content, finding in most cases a positive result. In social networks, the content component is fundamental. Good content certainly has a much better chance of becoming viral and shared by users and, therefore, organically “reaching” many more users. You should know that social networks are based on sharing and interacting with posts, so creating stimulating and objectively interesting content increases the chances of creating engagement.

2. Consistency 

Consistency is the usual scheme that can help you be consistent with your goals and, above all, with your followers. It would help if you always remembered to whom you want to address your offer, how, and what tools. Creating excellent content and getting the target wrong would be unthinkable; the result would remain unchanged: zero. On the contrary, planning the target, the channels and the methods of publication upstream could bring enormous advantages also (and above all) in economic terms. Let’s think, for example, of the well-known Hawkers Co. brand, which addresses its offer to a very young audience. The contents posted on their pages recall the youth, the freshness and the typical style of that age group between 15 and 25 years.

3. Customer service 

Social media have the main objective of “humanizing” brands, making them closer to customers. Creating empathy, availability and forging relationships is the goal of many companies. Social media makes it possible to provide customer care services, listen, and help the customer. Studies show that 7 0% of customers prefer to search for hypothetical solutions on Twitter than call customer service. In this regard, it is helpful to specify that many companies use social Twitter to offer advice and assistance to their customers. You can think of Vodafone, which has invested in creating a customer care service on Twitter.

4. Conversations

In reality, with the advent of web 2.0, it can be said that all digital activities are essentially based on communication. The real added value is the creation of conversations and relationships. Through relationships and the exchange of opinions, companies can monitor and listen to their customers, modifying the strategy or product before it is too late. Some large companies, within their walls, have professionals who monitor and listen to customers in communities or social pages, collecting spontaneous depth analyzes.

5. Crisis Management

Anyone who administers a social account for a company or a brand knows how important it is not to make mistakes when publishing a post or status. Users who wallow on social media are cautious to note any errors and point them out with a certain nonchalance and nastiness! Triggering a negative spiral of comments is undoubtedly not an excellent way to be popular (despite the continuous rebound with each comment in the users’ home), so we need to stem the problem as much as possible. Coming out of it with a class or brilliantly repairing an erroneous action is a great way to disintegrate this wave of negative comments.

Bonus Component- Continuity

Maybe you don’t have a lot of time; you have to do many things in the company. But with absolute certainty and conviction, that continuity and consistency lead to results, perhaps not immediately but, in the long run, continuity, on the other hand, rewards. Followers also notice the continuity of a page, and above all, they grasp the discontinuity. Let’s assume you need information about a product or business. The first thing most users do today is search for it on Facebook. You suppose it will have happened to everyone to look for something, land on the page, and notice that the last post dates back to a few months earlier. Impossible not to notice it; let’s face it, the thought that even the company no longer operates touches you. The advice is to create editorial plans that can help you manage your activities and, in some way, can be a support to analyze and monitor your work on social networks.

Related: How to improve customer satisfaction with digital marketing

Marketing strategies and tips for social media

• Developing a social media marketing plan requires a lot of dedication and consideration.
• Write good social content. By constantly posting various content, you can attract more subscribers and increase your engagement.
• Understand the parameters used to measure results for a specific purpose.
• Define your target audience.
• Match the tone of the content to the viewer’s attitude and taste.
• Follow your competitors. If you are a new business owner, you will find that the competition can be fierce. Keeping up with your competitors can help you be one step ahead in understanding why they are different, aspects you might overlook, and so on.

Naveen Kumar has been the head of marketing in JDM Web Technologies since 2009. Fascinated by the trends and technological advancements he has to adapt to, he has the best way to redirect social media marketing strategies on key digital media such as mobile, web, and tablets.