When choosing a dealer management system for your business, there are several aspects to consider. These aspects include Cloud-based solutions, reporting functions, and integrating with OEMs. It would help if you also asked for references to help you verify the provider’s claims. This information will help you narrow down your selection.
Cloud-based dealer management system
Cloud-based dealer management systems provide dealers with the convenience of easy data import and easy management. Many providers offer this service, and it’s essential to consider your needs before making a final decision. Once you’ve decided to use a cloud-based system, you’ll need to create an account with the provider. This process can vary, but most providers have tutorials available to make it as easy as possible.
One of the most important benefits of a cloud-based system is the ability to access it from anywhere with an internet connection. This is especially helpful for dealerships with multiple locations and remote employees. Besides being easy to access, a cloud-based system can easily integrate with other systems, as most are based on open platform architecture.
Another critical feature of a Next-Gen DMS is accessing and using data from external systems, including social media. This helps dealership sales executives close deals and service advisors predict failures. This capability is possible with AI-based analytics. In addition, most traditional dealer management system DMS applications lack training and learning management capabilities. A Next-Gen DMS should offer tools to share training needs with users and access to evaluations and courses.
Integration with Social Media
Traditional dealer management solutions must be mobile-friendly, challenging the field force. It also limits the operational capabilities of dealers. New-generation solutions should include multiple modes of connectivity to improve the user experience. Moreover, the time-to-market should be rapid to help OEMs implement their business needs efficiently. A recent McKinsey report predicts that future dealerships will invest heavily in platform ecosystems that seamlessly engage with customers. This will help OEMs develop a diverse offering and increase customer loyalty.
Customers expect frequent updates from a dealership. Informing them about changes in inventory, service requests, and customer feedback can increase their loyalty. Social media integration can help dealerships create a transparent and trustworthy brand image. Using the notifications framework of Annata, dealerships can automatically send notifications to their customers through SMS and E-mail. Customers can also browse available replacement vehicles through Annata’s rental management module.
Social media integration is becoming increasingly popular. In fact, according to BT, 40% of customer feedback originates on Twitter. Social-CRM solutions can track these interactions and manage them as thoroughly as traditional CRM systems.
If you’re considering purchasing a dealer management system for your company, you’ll want to consider what reporting functionality is available. Depending on the method you’re looking for, this can be anything from comprehensive, actionable analytics to customer relationship management functionality. A sound system will allow you to create and print custom reports to meet your needs.
A dealership management system will track and analyze data to help you identify inefficiencies and optimize daily operations. They’ll also allow you to measure key performance indicators (KPIs) and eliminate manual work like regular software updates and failed parts replacements. They’ll also give you multiple ways to report incidents so you can track how well your dealership is performing.
It’s essential to clearly understand who your customers are and how you can serve them better. A dealer management system report can show you how much money a particular customer is willing to spend on a vehicle or how efficient a specific service technician is. A dealer management system report can reveal hidden trends and insights about your competitors.