Digital marketing, also called online marketing, is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for communication and promotion.
Types of Digital Marketing
The Digital Marketing includes insights into all aspects of creating effective online communication strategies across most channels- Search Engine Optimization (SEO), Pay per Click (PPC), Social Media & Content Marketing, Email Marketing, Video Marketing & more! This comprehensive course combines theory with practical hands-on sessions& case studies to make learning easier.
If you want to add something than write for us digital marketing and its importantance. Digital marketing is also called: Online marketing, internet marketing, e-marketing, online advertising, web advertising, search engine marketing (SEM), interactive marketing, social media marketing, mobile marketing, digital PR and display advertising.
Process of Digital Marketing
The process of planning and executing the conception, distribution, promotion and pricing of ideas, goods and services with the aid of computerized tools to achieve specific measurable results. It includes any business activity that uses one or more forms of electronic commerce; or any system that enables messages to be sent to an audience; Digital marketing is the promotion of products or brands using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for promotional purposes. When Digital Marketing started it was more social media based some business used emails some used Facebook but now with advancement in technology what we see is Digital Media (Advertising) on every possible platform be it TV online or print its everywhere. Now you can do your marketing on WhatsApp share videos on YouTube pay for ads via Facebook etc.
Affecting both the supply side and demand side of marketing; this component involves strategically placing media (online content) to deliver a message to a target population. When public relations and advertising work together, they collectively set the conditions in which brand experiences occur through a planned and integrated marketing communications program.
A common difference between public relations and advertising is that public relations are less expensive than advertising. Yet, many companies have trouble distinguishing whether an activity falls under one field or the other.
Influencing people’s buying behavior when using promotional actions from different channels either from explicit communication via mass media or from the explicit / implicit communication on the Internet with various digital devices such as computers, smartphones, tablets etc. An approach to marketing that integrates all aspects of an organization by utilizing diverse business functions in combination with new technologies to understand customer requirements and optimize processes throughout its value chain.
A brand is a name, term, design, symbol or other feature that distinguishes one seller’s product from those of others. Brands are used in business, marketing and advertising. Branding is a set of marketing and communication methods that help to distinguish a company from competitors and create a lasting impression in the minds of buyers.
When you have been on Twitter for sometime you have probably noticed that some companies have been tweeting more than once within an hour on some days this is called as tweet bombing .The first known use of the word was in 1613 as a verb meaning “to contrive, devise or invent.” The first recorded use as a noun was in 1545 with the meaning defined above—a sense which has survived into modern English.
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services; however, not all advertising is commercial in nature, as in the case of “non-commercial” political advertisements.
SEO is an internet promotion method which tries to optimize the website’s visibility on major search engines. SEO stands for search engine optimization. If you want to add something about it than write for us SEO information and help people to know about this deeply.
It helps you to get more visitors on your site who are likely to be interested in your products or services by targeting relevant keywords that describe it, which greatly improve your page rank and also help in improving your ranking on major search engines like google, yahoo, bing etc.
The world today lives on Social media, so being able to use your knowledge from this course you can get a job working with one agency and getting experience would be very helpful .There are jobs available at small agencies or big ones where you will get paid for doing some work online either tweeting about a certain company products etc .Also there are many sites available where companies pay for articles .
Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.