Whenever it comes to podcast production, marketing, and audience growth, the first thing to keep in mind is what your audience requires. Sometimes podcasting can feel a little isolated. It’s just you and maybe a co-host or two creating something and putting it out into the world. Even if your audience is engaged, it can sometimes feel like you probably don’t know who they really are. Fortunately, there are some easy ways to find out who your audience is, which are a lot easier than they seem.
There are many factors that go into deciding who you are podcasting for. What is your desired audience does it belong to a certain age or a certain location? Are you targeting people with specific interests or perspectives? You also must consider whether your content will address the troubles and pains or aspirations and dreams of your audience?
Many people’s wants and needs are tied to either alleviating their problems (troubles and pains) or fulfilling their goals (aspirations and dreams) and they consume the material that they feel is those things. To help you with all these questions and their answers we have made a list of the factors that you need to be aware of to get the desired results. Let’s get started.
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1-Narrowing your audience:
First and foremost: Your audience, your core demographic, is not “everyone.” There is no podcast that is designed with everyone in mind. A podcast made for everyone will completely lack personality and will be completely uninteresting. Saying “everyone” to your audience may sound like a selling point, but it’s more likely to drive your marketing the wrong way. The main audience of your podcast can be a very specific group of people.
An audience that deeply loves your podcast is just as great as an audience that loves your podcast in a broader, but more shallow way. Looking at the terms your target audience uses to describe themselves will provide you with different ideas for future podcast jingles, topics, or many different keywords. Ultimately, you’ll want to develop a personality for your ideal super listener because you’ll want to give them content that will compel them to share your podcast with like-minded people.
2-Get to know your listeners:
If you already have an audience—even a handful—try to find out who they are. If you find things that they have in common, it can tell you something about how you define your audience. See who follows your podcasts on social media. What do your followers have in common? What kind of people are they? You should re-think your interactions with your fans if you had any in the past. How does your audience look? What do they like? If you have followers on social media, you have a quick way to define your audience.
A Minimum Viable Audience (MVA) is the point at which you have enough of a public to receive feedback organically through social or word of mouth, as well as some insight that the audience would like/review. It’s important to have an MVA for a survey’s data to be actionable and reflective of your audience. I know it takes a bit of a cart in front of the horse, but don’t fret. Your MVA doesn’t have to be that big for this method to work.
4-Select a niche:
When defining your audience, think about where your podcast fits in. It is easier for some podcasters to find their way or find their desired niche in the industry while others may not be so lucky. I once met a podcaster whose show was about collecting Pez candy dispensers. Finding her place, and therefore her audience was simple.
Her audience is Pez candy dispenser collectors. For industry podcasters, this will probably be an easy find as well. What kind of people are there in your industry? Are you targeting only a part of the industry, or should I say a specific part of the industry? It is your audience, and you should be the one to decide.
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Once you’ve completed your analysis, it’s time to choose two to three new things to focus on. These things should be very and somewhat the most consistent improvement request from the segment. You should start implementing these new ideas and tips to your podcast mixing so that you can get what you want. Tell your listeners what you’re doing so they can see that their feedback is being taken on board. This is one of the best ways to build a loyal audience.
Finding your audience is an important part of creating your podcast avatar, honoring your marketing, or pitching your podcast to sponsors. Defining your audience can seem daunting until you start thinking about your niche. Does your podcast attract people with specific interests? Next, think about the audience you already know, perhaps through social media. What are all those listeners? What are their interests? What are they like? You should always go for the old-fashioned ways of surveys to get feedback.