Businesses are constantly looking for new and innovative ways to reach customers. Increasing sales is at the heart of every business. And marketing is at the heart of sales promotion. When a business is looking for methods to promote itself, its products, and/or its services, it turns to the marketing department.
This means that the marketing department must formulate a marketing campaign that not only boosts sales but also provides a high return on investment (ROI). In the technologically advanced age that people live in, it seems almost obsolete to advertise a service, business, or product through traditional forms of mail.
Related: What is digital marketing
However, the fact is that direct marketing is alive and thriving. In a study, it was found that 80% of Millennials respond to direct mail, while 50% of Millennials said they ignore digital mail. In addition, when it comes to direct mail marketing, 63% of the consumer-to-client marketers use direct mailing campaigns. In addition, direct mail was found to speed up the buying process. However, this story does not end there. Homeowners receive dozens of mailings every week. Paper mailers do not stand out from the pile.
A laminated mailer, on the other hand, feels different than traditional paper mailers and actually stands out from the stack of paper mailings.
Benefits of laminated mailers
There are several benefits associated with the use of laminated mailers:
- Laminated mailers are durable.
- Laminated mailers are visually appealing.
- Laminated mailers can be personalized.
- It increases the durability of printed materials.
- Customers find it harder to throw laminated mailers away.
- Laminated mailers last through the delivery process.
Businesses benefit from adding direct mail campaigns to the marketing strategy of the business. It drives sales and grows the customer base easily. Studies suggest that this form of marketing is highly successful.