Facebook is one of the largest social media platforms in the world, with almost one & a half billion active users every day. For businesses and marketers, it provides a tremendous opportunity to showcase their goods & services in various formats and styles like – images, videos, texts, etc. One such form that is constantly evolving and is highly considered futuristic is the Facebook audio ad. Earlier limited only to radios, Audio adverts are rising quite significantly not only on Facebook but also on multiple platforms.
Like radio voice-over adverts, the audio ad also requires pro-artists.
However, with a maximum number of daily users Facebook, definitely is the favorite hotspot for audio ads. Facebook offers multi-format advertising support, robust analytical support, and audience targeting, and therefore employing these benefits to combine with the advantages of audio advertising is the intelligent and futuristic thing to do.
Audio advertising is quite economical, among other things, and Facebook’s innovative advertising plans are like icing on the cake. Audio advertising is the fastest-growing segment in the advertising sphere. These are found to be less intrusive by the audience compared to visual pop-ups.
They are also cheap and have a higher return on investment (ROI). Facebook audio ad have another added advantage of being easy to create. They do not need any particular technical expertise in its creation and launch. This comfort of assembly of audio ads on Facebook does not affect its impact.
Simply put, the ease of creating audio ads on Facebook does not hamper its effectiveness, optimization, reach, or any other measure. However, the quality of your voice-over recordings indeed does affect its impact.
While advertising on social media and other digital platforms is reasonably prudent & vital for brands to maximize their audience reach, audio advertising on Facebook should be the next thing on your marketing bucket list. Since Facebook is considered to be the Eldorado of advertising, here is how to create and employ an impeccable audio ad tool to mine and reap its benefits –
Creating Facebook Audio Ad:
Facebook harbors the maximum number of users on social media, so carefully crafting your audio ads would undoubtedly get you the desired results. An excellent Facebook Audio Ad should have the following:
A precise & compelling Script
Creating a persuasive script is crucial for your Facebook audio ad to succeed. A grehandipt lays the foundation for the whole ad. Consider your approach depending on your target audience and your brand. You want to go for a Hard sell or a soft sell; most smart advertisers use a mixed blend.
The length of your ad is also crucial; effective audio ads are more likely to range between 15 seconds to 30 seconds. The tone sets the mood. Therefore, it should be like a one-on-one conversation. Lastly, induce a subtle call to action.
Using Professional Voice-overs
Getting a professional voice-over artist and studio to record your audio ad he w do. Hiring a professional advertisement voice-over artist ensures the quality of your ad. A professional voice artist knows how to pace your ad, use words to emphasize, a, and most importantly, grab the attention of the listener
. Also, maintaining your brand voice is essential in audio; a professional voice-over artist would allow you to include your tag lines or slogans in the ad effectively without hazarding the overall impact of the ad. The voice in audio ads represents the brand; therefore, employing a suitable professional agent would bring in the captivating effect that your ad requires.
Placing Ads on Facebook
How to youtube your ad on Facebook is strategically essential. Choosing the right keywords, locations, age groups, etc., would help you target the desired audience. Also, an effective audio ad placement helps your ad appear less like an ad and makes a natural connection with the audience.
Once you have created and placed a Facebook audio ad, you must operate it like other ads. A complete guide for Facebook Ads to utilize optimizations, rotations, scheduling, etc., to ensure Tbroad’s added reach and maximum impact. With audio ads, you can experiment recording in different voices and schedule to varying day durations. It is an effective measure that makes your audio ads more effective. If a person does not connect with one agent, there is another voice at a different duration of the day to lure them into getting to know more about you.
For such an effective measure to succeed, you need an experienced advertisement voice-over company like Voyzapp that can provide you with multiple professional voice artists and add the necessary audio effects, tunes, music, etc., and make your ads flawless and impactful. Facebook audio ad are a thing of the very near future. Investing in them today is the smart move. So, create an astonishing audio ad that resonates with your audience and be future-ready today.