It’s important to perform a regular SEO audit on your website to ensure you are not lacking behind. Regardless of your industry or business size, if you are not able to make proper use of your website, it can lead to a drastic loss in business. However, with the right tools and knowledge, you can easily ensure that your site ranks high in search engine listings.
What is an SEO audit?
An SEO audit is a complete check-up of your website comes under an affordable SEO packages to ensure that you are using the correct and most up-to-date optimization methods, and thus rank well in search engines like Google and Bing. With an SEO audit, you can uncover many problems and constraints that can inhibit your website from gaining higher rankings.
If you’re not sure how to do a basic SEO audit on your website, there are plenty of free and paid tools available online that will help you complete the job quickly and effectively. On this note, let’s have a look at how to perform a basic SEO audit of your website:
Optimize for Meta tags:
Meta tags are the most basic of search engine optimization. On meta tags, you should include your site’s SEO title, keywords and description that is optimized for better click-through rates. Most of these services offer an easy to use interface where all you have to do is enter your website’s URL, upload a couple of files & checklists and you will get all the details in seconds.
Perform on-page SEO Audit:
After optimizing your meta tags, it’s important to look at on-page factors like page titles, headings, content organization structure and HTML validation which play a significant role in how well your site ranks with relevant keywords. It is very important that your web pages are optimized for specific searches so they can be easily found by search engines.
Check for crawl errors:
It’s important to check whether Googlebot can crawl & index all the pages on your website or not. One of the most common reasons for decreased organic traffic from search engines is the ‘unable to crawl’ error when Google is unable to access your website’s pages. This happens due to several reasons like so many redirects on one URL, low page authority, server downtime etc. The best way would be checking through Google Search Console.
Check for duplicate content:
Having duplicate content on your website can lead to a serious penalty from Google. It is very essential that you check out whether there are pages or posts with similar or duplicate content, which is in turn affecting the overall flow of your website’s visitors. You can use any online tool to find out any copy-pasted content on your web page and then quickly remove it by changing the meta tags & headers.
Check for 404s and redirects:
The most important thing in a basic SEO audit is to ensure that all your web pages do not have broken links. Broken links lead to 404 errors, which means search engines lose trust in your website and further decreases your rankings. You should also check whether your site redirects properly or not.
404 error means that the page is not found on your site. To check for 404s, go to Google Webmaster Tools and click ‘Health’. In this health report, you will find all the broken links that search engines have been unable to crawl or find which can lead to a huge drop in ranking. You can either redirect them to a useful page or delete them from your site completely.
Check for fragmented internal link structure:
Internal links are a crucial part of SEO as they help search engine bots crawl through your website easily. It is important that all links point towards relevant pages instead of going somewhere else. You should make it a point that no two pages on your website share similar target keywords as both such pages would compete against each other to rank. It’s always better to use phrases instead of keywords, if possible.
Check for website loading speed:
Another important aspect that you need to consider during a basic SEO audit is the loading time of your web pages. Currently, Google gives priority to fast-loading websites over slow ones as they are not only user-friendly but also give off an impression of being relevant and trustworthy. You can either make use of free online tools or paid plugins available online to determine the loading time on your web page.
With the above-given checklist, you can easily perform a basic SEO audit on your website and make it more useful. However, in order to get optimum results in SEO, it’s always better to take help from professional reseller companies. They will provide you with qualified and experienced professionals who would follow proper steps to increase the trust and online presence of your website.